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src=\u00a0\u00bbhttps:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-content\/uploads\/2022\/04\/charte-graphique-szymanski-e1494601689282.png\u00a0\u00bb alt=\u00a0\u00bbLe site internet de Szymanski : un avant go\u00fbt de m\u00e9tal’morphose\u00a0\u00bb title_text=\u00a0\u00bbcharte-graphique-szymanski-e1494601689282″ show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-content\/uploads\/2022\/04\/charte-graphique-szymanski-2.png\u00a0\u00bb alt=\u00a0\u00bbLe site internet de Szymanski : un avant go\u00fbt de m\u00e9tal’morphose\u00a0\u00bb title_text=\u00a0\u00bbcharte-graphique-szymanski-2″ show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-content\/uploads\/2022\/04\/charte-graphique-szymanski-3.png\u00a0\u00bb alt=\u00a0\u00bbLe site internet de Szymanski : un avant go\u00fbt de m\u00e9tal’morphose\u00a0\u00bb title_text=\u00a0\u00bbcharte-graphique-szymanski-3″ show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image 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_builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-content\/uploads\/2022\/04\/IMG_2043-scaled-1.jpg\u00a0\u00bb alt=\u00a0\u00bbLe site internet de Szymanski : un avant go\u00fbt de m\u00e9tal’morphose\u00a0\u00bb title_text=\u00a0\u00bbIMG_2043-scaled-1″ show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-content\/uploads\/2022\/04\/IMG_5573.jpg\u00a0\u00bb 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global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-content\/uploads\/2022\/04\/PAFoltz-1.jpg\u00a0\u00bb alt=\u00a0\u00bbLe site internet de Szymanski : un avant go\u00fbt de m\u00e9tal’morphose\u00a0\u00bb title_text=\u00a0\u00bbPAFoltz-1″ show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-content\/uploads\/2022\/04\/IMG_1978-scaled-1.jpg\u00a0\u00bb alt=\u00a0\u00bbLe site internet de Szymanski : un avant go\u00fbt de m\u00e9tal’morphose\u00a0\u00bb title_text=\u00a0\u00bbIMG_1978-scaled-1″ show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-content\/uploads\/2022\/04\/Szym-RH.jpg\u00a0\u00bb alt=\u00a0\u00bbLe site internet de Szymanski : un avant go\u00fbt de m\u00e9tal’morphose\u00a0\u00bb title_text=\u00a0\u00bbSzym-RH\u00a0\u00bb show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-content\/uploads\/2022\/04\/40-ans-szymanski.png\u00a0\u00bb alt=\u00a0\u00bbLe site internet de Szymanski : un avant go\u00fbt de m\u00e9tal’morphose\u00a0\u00bb title_text=\u00a0\u00bb40-ans-szymanski\u00a0\u00bb show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-content\/uploads\/2022\/04\/Szymanski-site.png\u00a0\u00bb alt=\u00a0\u00bbLe site internet de Szymanski : un avant go\u00fbt de m\u00e9tal’morphose\u00a0\u00bb title_text=\u00a0\u00bbSzymanski-site\u00a0\u00bb show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text ul_type=\u00a0\u00bbcircle\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le projet<\/h3>\n

Avant sa reprise, comme beaucoup d\u2019entreprises, la serrurerie-m\u00e9tallerie Szymanski ne communiquait pas, vivant sur le principe : \u201cPour vivre heureux, vivons cach\u00e9s.\u201d
En 2012, le nouveau dirigeant, d\u00e9veloppeur-n\u00e9, souhaite faire peau neuve en communiquant de fa\u00e7on claire sur ses comp\u00e9tences et son p\u00e9rim\u00e8tre d\u2019activit\u00e9.<\/p>\n

Les Vases Communicants proposent une symbolique ax\u00e9e sur la technique m\u00e9tier (profils m\u00e9talliques, symboles de soudures et vis d\u2019assemblage) et un d\u00e9calage souriant \u00e0 travers la base-line du logo.<\/p>\n

Nous d\u00e9clinons depuis tous les \u00e9l\u00e9ments donnant une identit\u00e9 forte \u00e0 l\u2019entreprise.<\/p>\n

Le travail r\u00e9alis\u00e9<\/h3>\n

\n
• R\u00e9flexion strat\u00e9gique autour de la reprise de l\u2019entreprise<\/li>\n
• Choix d\u2019une accroche<\/li>\n
• Cr\u00e9ation de l\u2019 identit\u00e9 graphique et chartage<\/li>\n
• Reportages photographiques sur les chantiers de l\u2019entreprise<\/li>\n
• D\u00e9clinaison de la papeterie<\/li>\n
• R\u00e9alisation d\u2019un cartouche de plan<\/li>\n
• Conception et r\u00e9alisation d\u2019autocollants<\/li>\n
• Signal\u00e9tique des b\u00e2timents<\/li>\n
• Marquage des v\u00eatements de travail<\/li>\n
• \u00c9criture de l\u2019histoire de l\u2019entreprise : 40 ans de savoir-faire en m\u00e9tal<\/li>\n
• \u00c9criture progressive d\u2019une promesse (Cela nous a pris 18 mois : le temps d\u2019\u00eatre certains des typologies clients et des contours d\u2019activit\u00e9. Reprise oblige !)<\/li>\n
• Cr\u00e9ation d\u2019un site internet dynamique tout en image<\/li>\n
• Organisation des 40 ans de l\u2019entreprise<\/li>\n
• D\u00e9p\u00f4t de la marque<\/li>\n
• \u00c9criture du document unique (DU)<\/li>\n
• Interviews et \u00e9criture de l\u2019historique de Szymanski<\/li>\n
• Marquage de la flotte de l\u2019entreprise<\/li>\n
• Mise \u00e0 jour du site internet<\/li>\n
• Cr\u00e9ation de la page Facebook<\/a><\/li>\n
• Gestion de communaut\u00e9 en ligne<\/li>\n
• Conception de la plaquette de l\u2019entreprise<\/li>\n
• Recherche et marquage d\u2019objets (s\u00e9rigraphie et doming)<\/li>\n
• Accompagnement de la communication en ressources humaines<\/li>\n
• R\u00e9flexion sur les valeurs de l\u2019entreprise<\/li>\n<\/ul>\n

   <\/p>\n

  [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_3_font_size=\u00a0\u00bb18px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

  LE CLIENT<\/span><\/span><\/h3>\n

  Szymanski, L’\u00cele Bouchard, Tourraine<\/em><\/span><\/div>\n

  [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_3_font_size=\u00a0\u00bb18px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

  PLAQUETTE DE L’ENTREPRISE<\/span><\/span><\/h3>\n

  T\u00e9l\u00e9charger la plaquette<\/span>
  <\/em><\/span><\/div>\n

  [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_3_font_size=\u00a0\u00bb18px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

  LE SITE<\/span><\/span><\/h3>\n

  <\/em><\/a>Aller sur le site de l’entreprise<\/a><\/em><\/span><\/span><\/div>\n

  [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbNothing You Could Do||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

  Une relation de confiance, la certitude pour le dirigeant d’avoir une agence quasi-int\u00e9gr\u00e9e \u00e0 l’entreprise est une source de plaisir productif et cr\u00e9atif hors pair.<\/span><\/p>\n

  [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

  M\u00e9tal’morphose d’une serrurerie-m\u00e9tallerieLe projet Avant sa reprise, comme beaucoup d\u2019entreprises, la serrurerie-m\u00e9tallerie Szymanski ne communiquait pas, vivant sur le principe : \u201cPour vivre heureux, vivons cach\u00e9s.\u201dEn 2012, le nouveau dirigeant, d\u00e9veloppeur-n\u00e9, souhaite faire peau neuve en communiquant de fa\u00e7on claire sur ses comp\u00e9tences et son p\u00e9rim\u00e8tre d\u2019activit\u00e9. Les Vases Communicants proposent une symbolique ax\u00e9e sur […]<\/p>\n","protected":false},"author":1,"featured_media":3032,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[51,53,42,49,43,46,44,54,56,52,50,55],"project_tag":[],"class_list":["post-2585","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-communication-digitale","project_category-communication-interne","project_category-evenementiel","project_category-identite-de-marque","project_category-identite-sonore","project_category-photographie","project_category-redaction","project_category-relation-presse","project_category-reseaux-sociaux","project_category-signaletique","project_category-site-internet","project_category-strategie-de-communication"],"_links":{"self":[{"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/project\/2585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/comments?post=2585"}],"version-history":[{"count":5,"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/project\/2585\/revisions"}],"predecessor-version":[{"id":3486,"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/project\/2585\/revisions\/3486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/media\/3032"}],"wp:attachment":[{"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/media?parent=2585"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/project_category?post=2585"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/bacasabledesvases.fr\/lesvasescommunicants\/wp-json\/wp\/v2\/project_tag?post=2585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}